list of units

PRDRE14A Market property - Unit descriptor

This unit covers those activities used to advertise and promote the subject property for sale or lease.

Element

Performance criteria
  1. Develop marketing plan for subject property
1.1 An information service on the sale or lease of property is provided to prospective purchasers and lessors
1.2 The benefits of property presentation are understood and confirmed with the principal
1.3 Relevant, accurate documentation is produced, and information is verified against the principal's instructions
1.4 Marketing strategy is reviewed and adjusted in consultation with the principal to enable agency services to be provided with the continued, informed consent of principals
  1. Promote and advertise property
2.1 Advertising copy is produced which meets agreed budget and reflects agreed property and agency marketing strategies
2.2 Maximum impact in the selected market is achieved by the placement of timely advertising and the development of appropriate promotional material
2.3 Advertising copy and promotional material are reviewed for quality and effectiveness to enable appropriate adjustment to marketing strategies to be made