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PRDRE13A Obtain property listings - Unit descriptor

This unit covers the relationship and interactions between agency staff and clients leading to a successful listing of property for sale or management. This unit does not address the actual marketing or sale of the property under an agency contract.

Element

Performance criteria

  1. Establish and monitor client motivation and expectations of the agency

1.1 Client expectations of the agency and the market are clarified to the satisfaction of all relevant parties and accurately confirmed in writing

1.2 Clients are educated as to market influences affecting returns of property sales and rentals by provision of reliable information on market trends affecting the subject property

  1. Deliver property listing presentations

2.1 Prospective clients' motivation for listing the subject property is established

2.2 Information obtained from a visual inspection of the subject property is used to provide prospective clients with a realistic range of marketing options

2.3 Prospective client expectations of the agency and the market are clarified and documented for future reference

2.4 Market influences likely to affect the subject property listing, through the provision of reliable information on market trends, are conveyed to prospective clients and reflected in client instructions to act

  1. Provide advice on available options

3.1 Reliable and valid information is obtained from visual property inspection to provide clients with a realistic range of marketing options

3.2 Client's questions are used to clarify the available risks and options involved before entering into an agreement as to the terms and conditions of sale/rent

3.3 Client expectations are confirmed in writing to avoid ambiguity and minimise misunderstanding regarding terms and conditions of agency service



  1. Provide property appraisals

4.1 Appropriate market information is obtained and accurately analysed against market factors and known market trends

4.2 Accurate property advice is formulated, and discussed and/or provided in writing to assist clients in making informed decisions

4.3 Relevant property records are accurately maintained and updated to enhance property appraisals and listing processes for future clients

  1. Secure property marketing listing

5.1 Relevant parties are informed of the property listing

5.2 Listing documentation is completed to reflect agency, client and statutory requirements

  1. Negotiate fees and conditions with lessors

6.1 Agency fee guidelines and structures are explained to vendors/landlords and any questions clarified and, where possible, concerns addressed

6.2 Fees and conditions are negotiated and established with vendors/landlords within agency guidelines

  1. Record and act on instructions

7.1 Client instructions are recorded to meet sales/auctioneering legislative requirements and agency record-keeping requirements

7.2 Marketing plans for the subject properties are developed to reflect negotiated agreement

7.3 Business documents are produced to reflect advice to relevant parties involved in the listing transaction7.4 Information to clients is provided to reflect progress made within the terms of the agreement

7.4 Information to clients is provided to reflect progress made within the terms of the agreement