This unit covers research and evaluation of property market trends affecting
the rental, sale and management of property for listing purposes. It does
not address the formal valuation of real estate.
Element |
Performance criteria |
- Obtain and analyse market information
|
| 1.1 |
Appropriate sources of information are identified and relevant
information is obtained by accessing databases |
| 1.2 |
Factors affecting the returns on property are identified
and evaluated within known market trends |
|
- Research and record property factors and rental price indicators
|
| 2.1 |
Market conditions and vacancy factors are thoroughly researched
and evaluated within the agency context |
| 2.2 |
Price indicators are established that reflect local factors
and conditions and which can be applied within agency guidelines |
| 2.3 |
Business opportunities are generated by follow-up and networking
activities |
| 2.4 |
The agency marketing strategy and business goals and objectives
are consistently met within all business networking activities |
|
- Formulate accurate advice to assist clients in making informed
decisions
|
| 3.1 |
Information affecting property prices is presented as factual,
up-to-date and relevant to the property under discussion |
| 3.2 |
Local market factors affecting returns on property are explained
to the client and included in discussions about available options |
| 3.3 |
Relevant information is provided to the client in written
reports |
|
- Maintain relevant property records to assist appraisals and
listings
|
| 4.1 |
Records are maintained to identify past and current property
trends and opportunities for listings |
| 4.2 |
Databases are developed that are accessible, up-to-date and
provide an accurate record of current property market trends
and conditions relevant to the property market serviced by the
agency |
|
